When most people hear the word branding, they typically think about iconic brands like Coca-Cola, AT&T, and Nike. As consumers, we are exposed to branding all day, every day. However, most of the brand exposure we encounter is speaking to us as consumers. There’s a whole other side of branding: employer branding. Employer branding is the practice of using traditional marketing strategies and tactics to attract, retain, and motivate employees (Moroko & Uncles, 2009). Employer branding Read More