With ongoing opportunities for daily interaction with your customers, Facebook continues to offer one of the most relevant and affordable ways to enhance your brand. Here’s some advice to make the most of your Facebook page and have it stand out from all the others:
- Involve Your Customers
Invite your audience to participate in content creation by creating posts that ask questions, feature a ‘fill in the blank’ statement, or have them caption a photo. The responses will boost your post’s relevancy and increase its chances of reaching more people.
- Boost Posts That Are Working
If you see a decent number of ‘likes’ on your post, imagine how many more you could get with a Boosted Post. You can boost a post for as few as $5.
- Create A Custom Audience From Your Customer Database
Do you have a customer database that includes customer emails and/or phone numbers? Facebook allows you to create a custom audience that targets ads to only those individuals in your database. It’s a great way to reach existing customers. Want to take it to the next level? Segment your audiences and create targeted ad content for each group.
- Simplify Your Page Profile Image
Your profile image (or photo) should be instantly identifiable. Don’t use images with words or graphics that are hard to read when they get scaled down to a tiny square. Sometimes this may require creating a special version of your logo just for social media.
- Reply Frequently
If your business page receives a private message from a customer, reply back as soon as possible. Facebook posts your average response time on your page. The faster you are, the more reliable you appear to customers.
- Update Your ‘About’ Section
Did you know that business hours are among the most-searched for business information? Make sure your hours are listed in your ‘About’ section.
- Don’t Use Facebook As A Replacement For A Company Website
You may have heard the myth that if you have an active Facebook page, you don’t need a business website. This simply isn’t true. While Facebook is a great way to stay in touch with customers who already know about you, new customers are more likely search for a regular website. The lack of a professional website translates to a lack of credibility in your company.
- Encourage ‘Check-ins’
While you have them at your business, encourage your customers to ‘Check In’ and post updates or images. Your business will then be tagged in the post, which will reach new people in your customer’s social network.
- Be Sure To Create A Username
Make sure you have a Facebook username set for your business. This means that the URL for your Facebook page will simply be facebook.com/YourBusiness. Another trick is to create a Facebook redirect on your domain. For example, www.YourBusiness.com/Facebook could automatically forward to your Facebook page.
- Pin Your Most Important Post
When you pin a post, it will always show up at the top of your page. Take advantage of pinning for important announcements and promotions.
- Experiment With Live Video
Live video is the future of social media. The best part: nobody expects it to be perfect. Take time to experiment and broadcast live from your business whenever anything fun or exciting is taking place.
- Use The Retargeting Pixel & Ads
An invisible retargeting pixel can be embedded on your website. Once a customers visit your website, they’ll then start to see ads for your business in their Facebook feeds.
- Consider Renaming Your Page (Yes, I’m Serious)
If your Facebook page just isn’t catching on, consider making something else be “the voice” of your Facebook presence. If your business has a mascot, use its name. If you’re the owner and everybody knows you, consider using your name as the page name. Or maybe you have a signature product — wouldn’t it be fun for your customers to hear it talk? Even though it’s not included in your Facebook page name, your brand name will naturally be promoted over time. This strategy works especially well for franchises that find they’re one of thousands of pages using the same corporate name.
- Have Fun!
Your posts shouldn’t all be direct sales pitches. Be sure to also have fun. Show the personality of your business. Your more casual posts will gain the most traction (and shares!) If your business was an episode of Cheers, what would the conversations be? Translate that to your Facebook posts and watch the magic of social media in action!