Disruptive. Creative. Fearless.

We're a good match if your organization
isn't afraid to step out of its comfort zone,
take risks, and reinvent itself.

Strategies for

Focusing on the "big picture" will ensure that your company's most successful days are still ahead.

Learn More


Effectively telling your employment story proactively attracts and retains the best employees.

Learn More

Reinventive Marketing

It's time to throw out the rules and build a unique brand that engages your audience over and over.

Learn More


Strategy, Talent, and Brand align in successful organizations. We can assist with one, two, or all three.

Start Today
Mark Parfitt is a management and marketing consultant who has worked with corporations, non-profits, education institutions, and government agencies in the areas of strategic planning, competitive positioning, and developing business plans. Mark's human resource background includes employer branding, talent acquisition advertising, recruiting, and internal communications. On the marketing front, Mark has over 15 years experience working in market research, brand identity, media planning, advertising, website design and development. Mark splits his time between Happy Valley in central Pennsylvania and Albany, NY's Tech Valley/Capital Region.