I’m one of the lucky people who gets to say that I love what I do. What exactly that is depends on the day. Some days it’s working with a small business owner to talk about new market opportunities. Other days I’m partnering with a human resource director to identify ways to attract new employees. Or, I may be working with a team of designers and developers to launch a new website and companion marketing campaigns. Some may see that as a broad spectrum, but I continually experience that creative thinking and strategic problem solving are skills valued in all units of business. I enjoy jumping in wherever I’m invited and taking on challenges that are truly rewarding when complete.
When I was young, I wanted to be a journalist. That led me to Penn State University’s College of Communications and a brief stint as a copy editor for the nation’s largest newspaper publisher. The communication skills I built in that environment were very valuable when I went back to school and earned business degrees at South Hills School of Business & Technology and Saint Francis University. What followed was a nearly decade-long journey working in the higher education industry, beginning with overseeing the startup of a human resources marketing office at Penn State University and ending with directing centralized enrollment marketing for the 64-campus State University of New York. In 2013, I ventured into the world of self-employment and continue to grow and evolve what has become Mark Parfitt Consulting.
When not working directly with clients, I try to meet new people by participating in professional and community groups and organizations. I’m an active member of the American Marketing Association, previously serving on the Board of its Albany chapter and currently serving on the membership committee of its Pittsburgh chapter. During my time living in upstate New York, I completed the Leadership Adirondack program and volunteered for the United Way as income tax preparer for its VITA program. Additionally, I served on the founding committee for Downtown State College Improvement District’s successful Summer’s Best Music Fest and am a member of the Centre County Chapter of the Penn State Alumni Association. Currently, I’m exploring the possibility of starting a community and business advocacy group to bring fiber optic broadband to the Centre Region; if you are interested in participating, please contact me!
For me, “home” is State College, Pennsylvania, a classic college town affectionately nicknamed Happy Valley. If your travels ever bring you near the intersection of Interstates 80 and 99, track me down and I’ll be happy to give you a quick tour or meet up for an Otto’s beer, a slice of Margarita’s pizza, or some world-famous Penn State ice cream.