It’s been a year since starting a personal experiment: I decided to Break Up With Big Tech. My move was primarily driven by the continued censorship that these platforms use to suppress free speech and expression. Additionally, it’s clear that these companies don’t respect our privacy and have pushed the practice of providing “free” services in exchange for user data to new extremes that go beyond what most people would consider to be ethical businesses practices. Many people have called for Read More
Branding Your Company as an Employer of Choice
Join me for a new one-day workshop offered in partnership with Pennsylvania Highlands Community College: Many experts say that talent is the new competitive currency. If you’re like most companies, you don’t have trouble attracting job applicants. However, you do have trouble attracting qualified job applicants. With an unprecedented talent shortage caused by Baby Boom retirements, Pennsylvania’s chronic brain drain, and an overall shortage of skilled workers, many companies find it harder and Read More
Fixing Up Your Company’s Facebook Page
With ongoing opportunities for daily interaction with your customers, Facebook continues to offer one of the most relevant and affordable ways to enhance your brand. Here's some advice to make the most of your Facebook page and have it stand out from all the others: Involve Your Customers Invite your audience to participate in content creation by creating posts that ask questions, feature a ‘fill in the blank’ statement, or have them caption a photo. The responses will boost your post's Read More