Join me for a new one-day workshop offered in partnership with Pennsylvania Highlands Community College: Many experts say that talent is the new competitive currency. If you’re like most companies, you don’t have trouble attracting job applicants. However, you do have trouble attracting qualified job applicants. With an unprecedented talent shortage caused by Baby Boom retirements, Pennsylvania’s chronic brain drain, and an overall shortage of skilled workers, many companies find it harder Read More
Fixing Up Your Company’s Facebook Page
With ongoing opportunities for daily interaction with your customers, Facebook continues to offer one of the most relevant and affordable ways to enhance your brand. Here's some advice to make the most of your Facebook page and have it stand out from all the others: Involve Your Customers Invite your audience to participate in content creation by creating posts that ask questions, feature a ‘fill in the blank’ statement, or have them caption a photo. The responses will boost your post's Read More
Conferences are for the weak. Resolve Marketing Bootcamp offers instant solutions for Nonprofits.
Some of my favorite clients are nonprofits. It's not just because they set out to make the world a better place. I also find them to be some of the most driven people out there, never afraid to try new approaches or volunteer to be one of my "marketing guinea pigs". Just like for-profit businesses, nonprofits come in all shapes and sizes. While I'm fortunate to work with some that have a designated marketing budget (or access to marketing funds), I've encountered many more that simply don't have Read More
