When most people hear the word branding, they typically think about iconic brands like Coca-Cola, AT&T, and Nike. As consumers, we are exposed to branding all day, every day. However, most of the brand exposure we encounter is speaking to us as consumers. There’s a whole other side of branding: employer branding. Employer branding is the practice of using traditional marketing strategies and tactics to attract, retain, and motivate employees (Moroko & Uncles, 2009). Employer branding Read More

While considering topics for the project, my goal was to seek something that could benefit me professionally in addition to meeting all of the class requirements. The topic that I would like to propose is Employer Branding and Digital Media: Effectively Managing The Employer Reputation Online. Even in the current economic downturn, many human resource professionals I speak with say that we are still in a “job seeker’s market”, meaning that talent for truly qualified and talented Read More